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A Marketer's Guide to Brand Strategy:
Published by HealthLeaders Media and written by healthcare branding expert Chris Bevolo, this new book provides sound business strategies to successfully brand your healthcare organization and take your branding efforts to the next level.
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A Marketer's Guide to HIPAA:
This unique resource is the first of its kind—a concise, yet detailed primer for healthcare marketing, communications, and PR professionals who are tired of skirting the use of patient data in their promotions out of fear of violating HIPAA laws, or who simply need to know how and why HIPAA impacts marketing.
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A Marketer's Guide to Market Research
Specific to the unique needs of hospital and health system marketers, A Marketer's Guide to Market Research takes a strategic, data-driven approach to healthcare marketing. The authors explore different types of research, explain the market research process, and show you how to use this data to better reach your target audiences. Best practices and case studies from the healthcare field tie it all together.
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A Marketer's Guide to Measuring ROI:
Published by HealthLeaders Media, this comprehensive book walks you through the 10 questions you must answer to accurately and rigorously measure the ROI of hospital marketing campaigns. It covers what marketers need to know about measuring ROI, what it takes to obtain that information, and what can go wrong. Case studies highlighted in the book also provide real-world examples of how other hospitals have accomplished this difficult task.
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A Marketer's Guide to Physician Relations
Take your physician relations program to the next level. HealthLeaders Media teamed up with healthcare marketing superstar Kriss Barlow to bring you this comprehensive, must-read guide packed with more than 250 pages of advice and strategies for developing, positioning, and enhancing your physician sales program.
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Case Studies in Niche Marketing: Real-World Ways to Reach Key Customer Groups
Though the need for healthcare might be universal, the population your facility serves is not. To distinguish yourself as the provider of choice you need to be focused in your efforts, know your target demographic and send a clear message to your target customers. Case Studies in Niche Marketing brings together marketers from all areas of expertise to explore the segments and sub-segments most sought-after by healthcare organizations, and looks at them from both a mission-fulfillment and financial bottom-line perspective.
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Case Studies in Transparency: Real world ways marketers educate consumers
Published by HealthLeaders Media, Case Studies in Transparency shares real-world examples of hospitals that have embraced the "patients as customers" philosophy and are already responding to consumers' need for more information.
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Crisis Communication: Case Studies in Healthcare Image Restoration
This unique book uses a case-study approach to bring crisis situations—and their consequences—to life for healthcare professionals. Learn how healthcare organizations that faced intense scrutiny implemented communication strategies in attempt to restore their images.
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Hospital Campaigns That Work:
Learn from the best in healthcare marketing. This four-color book and CD-ROM are loaded with images of and information about the campaigns that were honored in the 2007 HealthLeaders Media Marketing Awards.
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Hospital Campaigns that Work:
Learn from the best in healthcare marketing. This four-color book and CD-ROM are loaded with images of and information about the campaigns that were honored in the 2008 HealthLeaders Media Marketing Awards.
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Physician Entrepreneurs Series
For business and marketing strategies to grow your practice and stay ahead of the competition, look to the Physician Entrepreneurs library. This growing series of practical and informative books from HealthLeaders Media includes 4 books at one great price.
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Physician Entrepreneurs: Going Retail
Ensure your services make financial sense for your practice, meet your community's needs, and can still drive new business with this must-have tool for becoming the healthcare provider of choice in your community.
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Physician Entrepreneurs: Marketing Toolkit
Allow Physician Entrepreneurs: Marketing Toolkit to take your practice to the next level. This detailed book is filled with proven best practices on how to fully execute a complete marketing plan, and the CD-ROM contains valuable templates and examples to help you get started.
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Physician Entrepreneurs: Strength in Numbers:
To meet the competitive challenges of healthcare's ever-changing environment, physician practices need the power that often can only come from a collaborative approach. Physician Entrepreneurs: Strength in Numbers delivers in-depth analysis and advice on implementing various consolidation and collaboration techniques.
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Physician Entrepreneurs: The Quality Patient Experience
A quality patient experience directly impacts physician scores and rankings with private insurers and government agencies, boosts patient volume and retention rates, and leads to better patient adherence and improved medical outcomes. In short, improving patient satisfaction may be your practice's best investment.
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Service Line Execution 2.0:
Get the definitive guide to successful execution of service line management from subject expert Preston Gee. This book, published by HealthLeaders Media, lays out a practical management approach and explains how to apply it within the unique constraints of the healthcare environment.
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The Complete Guide to Hospital Marketing
Healthcare is unlike any other industry, product, or service out there. When promoting a hospital or health system, marketers must play by a whole new set of rules. Whether you're brand-new to healthcare marketing, need a refresher course, or are looking for new ideas and inspiration, this in-depth resource offers a variety of practical lessons that touch upon many of the unique elements and challenges you'll face.
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The Satisfied Patient, Second Edition:
This fully updated book illustrates how focusing on patient satisfaction can better your organization, reduce the potential of professional liability claim, and significantly affect the outcome of that claim if initiated.
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Turn Calls into Customers
As patients take more interest in the cost and quality of their healthcare, you need to make sure that your healtcare organization is not only ready to offer them the information they need, but also the friendly, helpful interaction they've come to expect.
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