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Healthcare Marketing Advisor
Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your healthcare organization.
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December 1, 2008 - Issue 12 -
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Rewarding more than just a pretty advertisement
How can marketers create genuine patient experiences?
Gain intelligence before, during joint ventures
Social media: New avenue to two-way relationships
Translate your way to more comprehensive marketing
Grassroots internal initiative goes green
November 1, 2008 - Issue 11 -
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Off-limits advertising
Strong support, financials can help a hospital stay independent
Marketing to boomer women
Announcing the winners of the 2008 HealthLeaders Media Marketing Awards
November 1, 2008 - Issue 11 -
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Off-limits advertising
Strong support, financials can help a hospital stay independent
Marketing to boomer women
Announcing the winners of the 2008 HealthLeaders Media Marketing Awards
October 1, 2008 - Issue 10 -
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TV spots document the hospital experience
Forming regional relationships requires internal preparation
Your market research options
Sweet charity 2.0
A shocking stroke of stunts
September 1, 2008 - Issue 9 -
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Behind waiting room lines
Should marketers abandon the practice of mystery shopping?
Creating a real community via the virtual world
Boomers: Don't advertise to them, engage them
Changing a culture of optionality to one of accountability
Be careful not to neglect your 'regulars'
August 1, 2008 - Issue 8 -
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Online wait times give patients a say in their care
The battle for healthcare marketing's holy grail
Hospital's grassroots campaign sways state legislature
Know your market, collect the right data to grow your event
July 1, 2008 - Issue 7 -
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Striving to turn searchers into patients
Why is healthcare so behind in Web 2.0?
International hospitals win patients with quality, experience
In a sea of controversy, blogs can be life rafts
Does your marketing have the energy of lightning?
June 1, 2008 - Issue 6 -
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Relationships key to reaching cultural groups
High employee morale leads to high patient satisfaction
Talking to consumers can take your Web site to new levels
How to fix an underperforming healthcare Web site
Consumerism, your call center, and the new consumer
May 1, 2008 - Issue 5 -
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Wellness programs a 'gateway' to new patients
Color and characters pump campaigns' hearts
Why is marketing cancer/oncology services so difficult?
Using incentives to ignite consumer-directed healthcare
April 1, 2008 - Issue 4 -
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Fundraising, marketing, and the privacy rule
What can healthcare marketers learn from other industries?
A Marketer's Guide to Brand Strategy: Three branding myths
Emerging market opportunity: Musculoskeletal services
Teamwork helps build relationships with physicians
March 1, 2008 - Issue 3 -
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Marketing to the next generation of patients
Mystery shoppers take the mystery out of the patient experience
Make data reporting successful at your hospital
February 1, 2008 - Issue 2 -
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What is your brand really worth?
Big city names head west to community hospitals
Hospitals find success through strategic affiliations
Patient safety: On the marketing and strategic radar screen
January 1, 2008 - Issue 1 -
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Wound care builds revenue for hospitals
Honors and ideas highlight first Marketing Awards
Small hospital creativity shines in video contest
To reach men, talk to their wives
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