Editor Columns

Gienna Shaw covers healthcare marketing for HealthLeaders Media Online and HealthLeaders Magazine. You can e-mail Gienna directly at GShaw@healthleadersmedia.com.

Carrie's Corner | Armchair Finance | Kathryn's Input | Elyas' Outlook | Commins Sense
Masterson's Memo | Gienna's View | Moore's Matters | Rick's Report | John on HR 2008 | 2007

December 3, 2008
Marketing to Diverse Populations? Get Real.
November 19, 2008
Are You Ready for Some Marketing Magic?
November 12, 2008
Talking 'Bout Doc Generations
November 5, 2008
Why Quality Doesn't Matter
October 29, 2008
Looking at Marketing Through the CEO's Eyes
October 22, 2008
ROI Stories: A Wealth of Information
October 15, 2008
Conquer Your Fear of ROI
October 8, 2008
Picture This: Creating a More Flattering Image of your Hospital
October 1, 2008
Pond Scum or Citron: What color is your hospital?
September 24, 2008
Notes from SHSMD: The Economy, Strategic Planning, and a Little Gossip
September 17, 2008
2012 Vision: The Future of Healthcare Marketing
September 10, 2008
You Need a Different Differentiator
September 3, 2008
Marketing Mortality Rates
August 27, 2008
When You Assume . . .You Alienate Boomer Women
August 20, 2008
Healthcare's Dirty (Business) Secret
August 13, 2008
The ROI of Being Nice
August 6, 2008
The ROI of Avoiding Bad PR
July 30, 2008
A Year of Healthcare Marketing
July 23, 2008
Checking in with Cleveland Clinic’s Chief Experience Officer
July 16, 2008
A Different View of Healthcare Marketing
July 9, 2008
Marketing a (Very) Sensitive Issue
June 25, 2008
Embrace Your Place in the Healthcare Market
June 18, 2008
Spies Like Us: Physicians and Undercover Patients
June 11, 2008
Readers Write
June 4, 2008
Online Ranking Sites Still Lacking
May 28, 2008
When it Comes to Bad Ads, Nothing Compares to CMS Campaign
May 21, 2008
Is Your Boss Advertising for Your Job?
May 14, 2008
What's In, What's Out
May 7, 2008
A Custom Call-to-Action
April 29, 2008
The Relative Merits of Non-Boomer Customers
April 23, 2008
How to Clean up Your Image in Just Three Easy Steps
April 16, 2008
Readers Write
April 9, 2008
The New Marketing Mix
April 2, 2008
Word-of-Mouth with a Bullhorn
March 26, 2008
Extinguishing False Marketing Claims
March 19, 2008
Abercrombie & Backlash
March 12, 2008
Consumer Revolution, Evolution, or Devolution?
March 5, 2008
Seven Simple Ways to Improve Physician Relations
February 27, 2008
Swimming Pools, Movie Stars, and Physician Relations
February 20, 2008
Monkey Business
February 13, 2008
What Works For You?
February 6, 2008
Not-So-Super Ads
January 30, 2008
Saints, Sinners, and Bringers of Dinner
January 23, 2008
Drug Logo Overdose
January 16, 2008
Image Crisis
January 9, 2008
Readers Write
January 2, 2008
Looking Forward to 2008