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February 28, 2008
A healthy dose of hospital chic
February 26, 2008
Microsoft to test new measure of Web ads
Why go to Boston? Hospitals make pitch for patients to stay local
Marketers: We don't get how to do diversity
February 21, 2008
Online videos vie for patients' minds and hearts
February 20, 2008
Market-based failure--a second opinion on U.S. healthcare costs
February 19, 2008
For patients, more comfort and a bigger dose of respect
February 13, 2008
In Britain, a campaign against obesity is snarled in controversy
Writers' strike may have accustomed viewers to Web
Agencies see a window to alter the business of television
February 6, 2008
Survey results: Media relations in practice
Hospital hopes new media will bring new paying patients
Naked man ad riles Boston Catholics
An ad with talking pandas, maybe, but not with Chinese accents
February 4, 2008
Good news for makers of stents
Online house calls click with doctors
Healthcare collections cause swelling of bills
A healthy dose of hospital chic
Microsoft to test new measure of Web ads
Why go to Boston? Hospitals make pitch for patients to stay local
Marketers: We don't get how to do diversity
Online videos vie for patients' minds and hearts
Market-based failure--a second opinion on U.S. healthcare costs
For patients, more comfort and a bigger dose of respect
In Britain, a campaign against obesity is snarled in controversy
Writers' strike may have accustomed viewers to Web
Agencies see a window to alter the business of television
Survey results: Media relations in practice
Hospital hopes new media will bring new paying patients
Naked man ad riles Boston Catholics
An ad with talking pandas, maybe, but not with Chinese accents
Good news for makers of stents
Online house calls click with doctors
Healthcare collections cause swelling of bills