Prove ROI and Make Money
John Luginbill, speaker on the 12/16 Webcast Proving Real ROI: The Bottom-Line Impact of Your Healthcare Marketing, discusses why it is so difficult for marketers to prove ROI.
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2009
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What is RSS?
Marketing's Role in Community Benefit Reporting
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January 5, 2009
Patsy Metheny, an independent community benefit consultant, talks about the role of hospital and health system marketers in reporting community benefit activities.
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