Reaching Your Market
HCPro recently published a book titled Engage! A Guide to Involving Your Consumers in Their Health, which was written by Beth Bierbower, vice president of product innovation for Humana, who is responsible for the organization's consumer strategy. The book teaches readers how to create a bond with consumers by educating and engaging them. In this podcast, Bierbower talks about how to combat consumer inertia, how to involve families in healthy living and healthcare, and how a company of any size can implement engagement strategies. She was interviewed by Les Masterson, managing editor for HCPro.

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Give and Take
HCPro recently published a book titled Top Managed Care Contracting Clauses, which was edited by Robin Fisk, an attorney with 19 years of experience in the healthcare field. In the book, she shows providers how to maximize reimbursements through managed care contracts, and provides strategies and tools for organizations facing the prospect of negotiating a new managed care contract. She was interviewed by Les Masterson, managing editor for HCPro.

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