Health Plans Must Adapt to Changes—or Perish
Health insurers will need to cut costs, increase efficiency, collaborate with providers, and change the way they pay physicians if they are going to thrive in the changing healthcare marketplace, according to Computer Sciences Corporation's report Next Generation Health Plan.
The Falls Church, VA-based global business and technology consultants suggest the Next Generation Health Plan faces a number of challenges:
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Healthcare spending is expected to skyrocket from 16% of GDP in 2008 to 20% by 2020
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Health insurance increases are rising faster than wages
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Baby boomers are reaching retirement age
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Members are expecting more coverage and offerings
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The federal government may create a public insurance option
Insurers will need to adapt to these changes or perish, CSC warned.
The common thread in all healthcare issues is costs, and CSC suggested the Next Generation Health Plan must operate at maximum efficiency.
Health insurers have the greatest control over plan margin and overhead, but those costs pale in comparison to direct medical costs. Health plan medical loss ratio is often around 85-90%, which means the vast majority of money is going to direct medical care.
"You can squeeze the administrative and overhead bubble all you want and you are still going to be affecting a small percentage of the healthcare dollar," says Jordan Battani, principal researcher in CSC's Emerging Practices Group and author of the report, adding that rather than focusing on health plan overhead, insurers could work with providers to help reduce practice administrative costs that are influenced by health insurer programs and policies.
Health insurers have historically not been able to control costs because they have not involved providers, she says.
"If you're going to get at the inflation and escalation of healthcare costs, the payers have to partner more effectively . . . with people who are trained and are able to make clinical decisions. That's going to take some work for the industry to get to that place," says Battani.
Rather than health insurers trying to manage care on their own, CSC said the New Generation Health Plan will need to engage stakeholders and create integrated health management programs that combine traditional medical management with wellness, self-management, and disease management programs. Health plans could achieve this through providing incentives to providers and offering providers the technology and tools that help them provide care coordination.
Health insurers and physicians have rarely been on the same page and that friction has not helped healthcare. Instead, the Next Generation Health Plan must assist and enable providers to help them manage and moderate healthcare service demands, while providing incentives to spark an interest in primary care.
Battani predicts Medicare will lead the way in physician payment reforms, but suggests health plans should prepare to tweak physician reimbursements to send higher payments to primary care.
Battani says an important takeaway from the Next General Health Plan is that insurers shouldn't expect to discover new, untapped funding sources. Instead, they should reform payments, restructure care, and improve quality.
"The opportunity for bringing new money into the system to pay for things is very very limited. What really needs to happen is repurpose and redirect the funds that are available now," she says.
Les Masterson is senior online editor for HealthLeaders Media. He can be reached at lmasterson@healthleadersmedia.com.
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James Gordon Knight (4/24/2009 at 11:31 AM)
Rather than price HSA qualifying HDHPs at rates that reflect the reduced insured payouts associated with high deductibles, health plans are continuing to charge nearly the same premium for a high deductible policy as they do for 1st dollar coverage? We know that people with significant personal financial responsibility spend much more judiciously (read less) on health care and are much more likely to both ask about and actually consider cost before utilizing services; all this with no reduction in overall health! So, if health plans want to survive, albeit with a smaller gross revenue but same net profit margin, they begin to reduce their administrative overhead to match the reduce insured payouts for HSA HDHPs (the medical loss part of a MLR) so that businesses and consumers can reap enough savings on premiums to cover more spending under the very high deductible (premiums that reflect much lower actuarial insured payouts). Or health plans can continue trying to use oligopsony power to reduce provider reimbursement in an environment where all providers are severely stressed and maintain the costly excesses of 1st dollar coverage that is the ultimate driven of the nation skyrocketing health care spending. This will fuel political momentum toward a single payer system that essentially ends private insurance altogether. It will be interesting to see if the instinct for self-preservation is strong enough to motivate responsible change by the health plans. If the banking industry's approach to the since burst credit bubble is indicative of the insurance industry's 1st dollar addiction, the outcome likely won't be pretty!
Thomas Bladek, M.D. (4/22/2009 at 1:43 PM)
I felt a need to respond to the distorted perception non-health care providers have for our current healthcare system. I entered practice in 1987. The group I joined consisted of 10 physicians. We had a billing service through a local accounting firm. The person doing the billing for our practice did this part-time, along with the billing for two similar sized practices. Again, she processed claims ?PART-TIME? for three practices. We submitted an index sized card with patient demographics, and charges for our profession fee. We billed @6,000 procedures/year, worked a 50 hour week, and our income held steady as it had been for the previous 10 years. In 1990, HMO penetration increased in Connecticut. The paperwork became more complex. We asked the person doing our ?part-time? billing to join our practice, and set up a billing office for us. She accepted, and hoped she would have enough work. Today, our billing office consists of one (1) Business Manager to help negotiate/ renegotiate Managed Care Contracts, and ensure compliance with all healthcare mandates. One (1) Office Manager, five (5) billing and collections personnel, two (2) certified professional coders, both with R.N. degrees, one (1) coder to review all out going codes to be sure we are compliant with billing practices, and three (3) part-time office staff members. We employ an accountant, and a contract attorney pat-time. We have an IT professional to maintain and update the $150,000 we spend in hardware every three years, a contract with a software vendor to update our billing software annually. In 2008, we were a 12 physician practice. We billed @ 15,000 procedures, worked a 60 plus hour week. In 2008, each physician in our practice made 70% less than we did in 1987. Why ? The perception from a physician perspective is ?new? industries were created in hopes of capturing the healthcare dollar. Greed fueled the fire. It started with the HMO?s. The number of individuals employed and the massive building complexes the HMO?s inhabit makes a large city hospital look like an inner city clinic. The HMO?s effectively convinced the media and the public their mission was, ?to contain rising healthcare costs?. Private physician groups responded by increasing their staff in order to ?submit a bill?. Remember, I did not say ?take care of patient?s? or ?get paid after service?s were rendered? , rather, ?to submit a bill?. How many ?consultants? justify their positions in society today on the backs of the healthcare dollar. Having trained for 9 years (after graduating college) to effectively care for the patient, I am offended when articulate non-healthcare providers brainwash the masses into believing the physician is overpaid and responsible for the ?healthcare crisis?.