Picture This: Creating a More Flattering Image of your Hospital
In look and feel, hospital ads run the gamut from slick to sloppy. The main culprit for ads that look less than professional? Bad photography.
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Gienna's View:
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Nano-niche marketing: How to beat the recession (and your competition) more easily
Marketing Sherpa, October 8, 2008
Tackling the ’too hard to’ pile of marketing accountability
Marketing Profs, October 8, 2008
CMO ad budgets shrivel, money shifts toward digital
Marketing Vox, October 8, 2008
Online behavior: What marketers don’t know could hurt them
Media Post, October 1, 2008
How to market in a recession
Marketing KnowHow, October 1, 2008
Medicare won’t pay for medical errors
New York Times, October 1, 2008
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Commentary: E-Referrals: Health 2.0's Next Big Thing?
A process that could streamline referrals, lighten the load on the ER, and save millions of dollars? While it may sound too good to be true, a new report outlines the benefits of modernizing referrals. +
Kathryn Mackenzie, for HealthLeaders Media, for HealthLeaders Media
October 7, 2008
Audio: Domestic Medical Travel
Ronald Miles, MD, a cardiothoracic surgeon, discusses Aspirus Wausau (WI) Hospital's strategy to expand its target area by participating in a domestic medical travel network. +
Rick Johnson, for HealthLeaders Media
September 30, 2008
Commentary: Blueprint Needed for Infection Fight
Hospital human resources professionals across the nation are expected to play a role in determining effective staffing levels to identify and reduce healthcare-associated infections. Good luck! +
John Commins, for HealthLeaders Media
October 6, 2008
A Cross-Country Campaign
Ellsworth (KS) County Medical Center wants to convince its patients to walk across the United States. And most will do so without leaving Kansas, or even Ellsworth.
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