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Cheery Campaign Makes Consumers Take Notice
"Just in case you actually do shop 'til you drop," read a Southwest General banner hanging above a mall food...
Business buys ads vs. health overhaul
Some of the largest U.S. business groups announced a multimillion-dollar television advertising campaign aimed at...
Web Exclusive: Play-Pause Campaign Fast-forwards Results
At first, the universal symbols for play, pause, and fast-forward on TV remotes don't seem to have much to do with...
Low-budget Campaign Animates Community
This winter, Children's Hospital of Illinois at OSF Saint Francis Medical Center faced a dilemma that many hospital...
Magazine: Virtual Marketing
A novel model promises to improve quality, boost efficiency, and cut costs.
Build It, Advertise it, and They Will Come
When North Oaks Health System added seven new clinics over the past few years, leaders there quickly realized there was...
Hospital TV ads showed little effect
When bearded TV pitchman Billy Mays leaving the airwaves for good earlier this year, Knoxville doctor Jonathan W...
Forecasters predict ad stabilization in 2010
The global advertising market will start to stabilize next year, following double-digits declines in 2009, but...
Neuromarketing is the future, but . . .
Increasingly, marketers are turning to "neuromarketing," or brain-imaging techniques such as functional...
Web Exclusive: AHIP Launches Health Reform Ad Campaign
Through its "Campaign for an American Solution," America's Health Insurance Plans, is launching its first...

Newsletter: Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...

Book: Hospital Campaigns That Work:
Learn from the best in healthcare marketing. This four-color book and CD-ROM are loaded with images of and information...
Seminar: HealthLeaders Marketing Awards: Chicago, IL
Webcast: Marketing Oncology: Strategies for Service Line Campaigns
During this 90-minute Webcast, expert healthcare marketers discuss the research and strategic planning that should be...
Book: Hospital Campaigns that Work:
Learn from the best in healthcare marketing. This four-color book and CD-ROM are loaded with images of and information...
Book: The Complete Guide to Hospital Marketing, Second Edition
The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a...