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Integrated Campaign ’Connects’ With Patients
For years, MultiCare Health System was neck-and-neck with another healthcare provider, jockeying for first place in the...
Web Exclusive: Six Reasons Proposed Hospital Advertising Ban Will Never Pass
Earlier this month, a couple of well-meaning Vermont lawmakers proposed a bill that would outlaw hospitals from...
Millions spent to sway Democrats on healthcare
A coalition of groups opposing healthcare legislation, led by the United States Chamber of Commerce, is singling out 27...
Conduct Effective, Cost-Efficient Community Outreach
Often, getting your practice's name and expertise out in the community is more beneficial than an expensive marketing...
Cheery Campaign Makes Consumers Take Notice
"Just in case you actually do shop 'til you drop," read a Southwest General banner hanging above a mall food...
Business buys ads vs. health overhaul
Some of the largest U.S. business groups announced a multimillion-dollar television advertising campaign aimed at...
Web Exclusive: Play-Pause Campaign Fast-forwards Results
At first, the universal symbols for play, pause, and fast-forward on TV remotes don't seem to have much to do with...
Low-budget Campaign Animates Community
This winter, Children's Hospital of Illinois at OSF Saint Francis Medical Center faced a dilemma that many hospital...
Magazine: Virtual Marketing
A novel model promises to improve quality, boost efficiency, and cut costs.
Web Exclusive: AHIP Launches Health Reform Ad Campaign
Through its "Campaign for an American Solution," America's Health Insurance Plans, is launching its first...

Newsletter: Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...

Book: Hospital Campaigns That Work:
Learn from the best in healthcare marketing. This four-color book and CD-ROM are loaded with images of and information...
Seminar: HealthLeaders Marketing Awards: Chicago, IL
Webcast: Marketing Oncology: Strategies for Service Line Campaigns
During this 90-minute Webcast, expert healthcare marketers discuss the research and strategic planning that should be...
Book: Hospital Campaigns that Work:
Learn from the best in healthcare marketing. This four-color book and CD-ROM are loaded with images of and information...
Book: The Complete Guide to Hospital Marketing, Second Edition
The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a...