WEBCAST ON CD
sponsored by the Top Leadership Teams in Healthcare Conference
presented on April 24, 2007
This is one marketing show you can't afford to miss!
Listen to HealthLeaders Media for this interactive Webcast and get the tools you need to develop effective marketing on the budget you have—no matter what size it is. From integrated campaigns to results-driven communications programs, this 90-minute program offers cost-effective solutions to help you make the most of your marketing dollars.
Pack a punch on ANY budget
Regardless of the size of your facility or budget, you’ll come away from this show with tips, tools, and advice that will help you keep your audience engaged and increase awareness of your brand.
Our experts—the chair and CEO of the Public Relations Society of America and founding president of SHSMD; former president of SHSMD; and a marketing speaker and consultant—show you ways to use today's innovative technology to make your dollar go further and techniques to measure the return on investment of your efforts!
Plus, they’ll discuss case studies that offer strategies and real-world examples of the smart use of marketing dollars in campaigns. Learn how your healthcare peers have effectively used their marketing dollars to implement programs that have resulted in filling beds, retaining customers, and increasing brand identity.
Purchase this Webcast today and get strategies to:
- maximize brand awareness by using your marketing budget effectively
- synergize the efforts of your hospital’s marketing and PR departments to earn maximum exposure
- measure the return on investment of the money you spend on campaigns
- build new customers and clients
- determine which marketing programs deliver the most bang for your buck and which to drop
TAKE A LOOK AT OUR AGENDA
- The ‘A-ha!’ ideas
- Methods
- Audience
- Cost-effective ideas
- Methods
- Audience
- Ways to reduce cost on campaigns you currently have in place
- Return on investment (ROI)
A Q&A session will follow the presentation.
FEATURED SPEAKERS
Rhoda Weiss, APR, Fellow PRSA, who heads Rhoda Weiss & Associates in Santa Monica, CA, is chair and CEO of the 31,000-member Public Relations Society of America (PRSA) and founding president of the American Hospital Association’s Society for Healthcare Strategy & Market Development (SHSMD). During her 30-year career, Ms. Weiss has traveled nearly six million miles speaking and consulting to more than 700 organizations in 49 states and abroad. She has taught public relations, marketing, and fund-raising classes at UCLA Extension for more than two decades. Ms. Weiss received the PRSA Health Academy Frank J. Weaver National Lifetime Achievement Award, and the National PRSA Volunteer of the Year Award. She was the first recipient of the SHSMD’s Award for Individual Professional Excellence; was named “Woman of the Year” by Women in Health Administration, for which she also served as president; and received the U.S. Public Health Lecturer Award. Author of more than 300 journal articles and a book, she is a healthcare executive and national expert in public relations, strategy, and marketing, and a former Kellogg Foundation Fellow. Her client list is a virtual “who’s who” of U.S. health systems, businesses, non-profits, charities, and national associations and foundations outside the health field. These include large national and regional health systems; academic, community, and teaching hospitals; military and veteran's health; home care, hospice, and ambulatory services; physician groups; health plans; and behavioral health.
Kenneth G. Trester retired from the position of senior vice president of planning and marketing for Oakwood Healthcare, Incorporated, in Dearborn, MI in February 2007. Mr. Trester's responsibilities included leading all aspects of planning, public relations, marketing, and internal communications. Oakwood Healthcare System is a comprehensive regional network operating hospitals, health centers and long-term care facilities, providing services to more than 1.2 million people in 29 southeastern Michigan communities. Mr. Trester has developed a consulting practice and is currently engaged in several assignments for Oakwood and other clients. He is past chairman of the Health Academy of the Public Relations Society of America, and past president of The American Hospital Association's Society for Health Care Strategy and Market Development (SHSMD).
Chris Houchens, marketing speaker, author, blogger, and the owner of Shotgun Concepts in Smiths Grove, KY. Shotgun Concepts is a marketing firm founded by Mr. Houchens in 1997 to help businesses get the most out of their marketing efforts. Houchens has spent many years working in the advertising and marketing world, most notably in the broadcasting and healthcare fields. He and his company have been recognized as one of the nation's most remarkable marketing resources in Seth Godin's Bullmarket Directory. In addition, his work has been published in numerous online resources and marketing publications such as BusinessWeek, Direct, OrthoPedics Today, Fast Company, and the Courier-Journal. Chris' blog, the Shotgun Marketing Blog, is read daily by hundreds of subscribers.
WHO SHOULD ATTEND?
VPs and directors of marketing; directors of communications; PR, marketing, and advertising professionals; physician liaisons; healthcare C-suite executives; advertising and marketing consultants; community relations professionals; finance professionals.
Webcast system requirements and program materials
Please note that to fully benefit from the Webcast experience, you will need a computer equipped with an Internet connection, sound card, and the following browsers: Netscape Navigator 4.7 or Internet Explorer version 5 or higher.
You will also receive presentation slides, and other materials that you can print and distribute to all of your peers at your location.
Save money when you purchase multiple copies! Ask your customer service representative about money-saving
discounts and bulk orders. Call toll free 800-650-6787 or e-mail
customerservice@hcpro.com.
