WEBCAST ON CD OR ON-DEMAND
Sponsored by the Top Leadership Teams in Healthcare Conference
presented on June 28, 2007
Advanced imaging as a revenue growth engine
Hospitals and outpatient centers have invested big money and earned significant profits from advanced medical imaging services. But as technology advances, the rules of reimbursement are evolving and competition is on the rise.
More than ever, payers are clamping down on imaging they deem inappropriate. In order to excel in this rapidly growing service line, you need a solid development plan that supports your organization's overall service mission, meets current technology standards, and passes muster with payers.
Listen to this HealthLeaders Media Webcast to gain expert insight on growing your advanced imaging service line. Presenters explore how diagnostic medical imaging has evolved, where it is going, and how current industry trends will impact you. Learn how to implement business strategies that align with your goals and benefit your bottom line.
Learning objectives
During this Webcast, you and your colleagues will learn how to:
- Determine an alignment strategy
- Identify market share opportunities
- Manage turf wars and other credentialing issues
- Grow your imaging service line through new marketing
PROGRAM TOPICS
- Economic and market threats
- Physician alignment
- Equipment leasing model
- Clinical services leasing model
- Management services agreements
- Traditional equity ownership joint venture
- Capital planning
- Market variation
- Prioritizing technology purchases
- Workflow and operational issues
- The changing dynamic of advanced imaging
- The MedPAC horizon
- P4P considerations
- Access to insurance panels
- Q&A session
FEATURED SPEAKERS
Kurt Hofelich, MPT, Vice president, Ambulatory Services, Sentara Healthcare, Norfolk VA. Mr. Hofelich is responsible for strategic planning, marketing, start-up implementation and operations of ambulatory services including the Sentara Rehab Network, Advanced Imaging Services, and Free Standing Emergency Services for Sentara Healthcare. He is operationally responsible for 32 facility locations across Hampton Roads, VA. Mr. Hofelich has been with Sentara Healthcare for 14 years.
Brian D. Matson, Director, Health Care Growth Practice, PricewaterhouseCoopers, LLP, Health Industries, Birmingham, AL. Mr. Matson has significant healthcare operational experience, with focus on the planning, development, and operation of freestanding outpatient and inpatient medical services. In addition, he has significant experience in the design and construction of facilities offering specialty hospital, ambulatory services, and physician medical office programs. He served as an Executive Director of Ambulatory Care and performed in a leadership role for the network of a large, regional health system in the state of Florida.
Troy Stockman, Operations director, Diagnostic Center, Alegent Health Mercy Hospital, Council Bluffs, IA. Mr. Stockman served as a radiographer and nuclear medicine technologist for the first 10 years at Mercy Hospital and he has been the director of that department for the last seven years. Currently, he serves as the senior chairman of the board of Directors for the Iowa Society of Radiologic Technologists and has spoken at many Radiologic Society conferences. He has served the American Society of Radiologic Technologists in many roles and has published two articles for the American Healthcare Radiology Administrator's Journal under the subject of PACS implementation. Mr. Stockman received his radiographic technologist certification from the US Army Reserves at the Academy of Health Sciences in Ft. Sam Houston, TX. He received his Bachelors degree in radiation sciences from the University of Nebraska Medical Center in Omaha upon completion of his training as a nuclear medicine technologist.
WHO SHOULD LISTEN?
- Executive and department leaders at hospitals and imaging centers
- Hospital service line directors
- Healthcare consultants
- Physicians
NEW PARTICIPATION OPTION- WEBCAST ON-DEMAND
In addition to the regular participation options for HCPro webcasts- live, CD or combination packages- we are pleased to offer a new option, webcast on-demand. When you purchase a webcast on-demand you will be able to view the program any where and any time by logging into your account on healthleadersmedia.com.
Program Materials and System Requirements
Please note that to fully benefit from the Webcast experience, you will need a computer equipped with an Internet connection, sound card, and one of the following browsers: Netscape Navigator 4.7 or Internet Explorer version 5 or higher.
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