WEBCAST ON CD OR ON-DEMAND
presented on September 14, 2007
Sponsored by the
HealthLeaders Media Marketing Awards
Catch the eye of today's tech-savvy healthcare consumers
With each generation becoming more tech-savvy than the last, hospital marketers need innovative ways to deliver their message to consumers. A variety of new and easily accessible media—from Web sites, blogs, and podcasts to interactive television and virtual reality—can help make your marketing campaigns more effective and profitable, and keep your organization on the cutting edge.
Harness the power of new media in your marketing
Listen to HealthLeaders Media and expert presenters for a Webcast to explore this exciting new era that is shaping the future of healthcare marketing. During this 90-minute program, you'll hear practical ideas and strategies for utilizing the latest technology to promote your healthcare organization. Presenters demonstrate how new media can help position your facility as a leader among the competition. You'll hear success stories from your peers at Mayo Clinic that can help you learn how to incorporate new media into your current marketing programs.
PROGRAM AGENDA
- The role of new media in healthcare marketing
- Types of new media, what they are, and how easy they are to use
- Benefits of using new media
- Web 2.0
- CEO blogging
- What led to the decision to blog
- What is included in the blog
- The blog’s affect on the hospital
- Mayo Clinic experience
- Syndicated programming
- Daily 60-second podcast
- Using new media as a leverage point for mass media
- Tools and trends in new media
- Lessons learned
- Next steps
- Reacting to new media
- Responding to negative blog posts, messages, and videos
- Future trends
- Q&A
Learning Objectives
By the end of this Webcast, you and your colleagues will be able to:
- Develop new media methods to reach your market
- Respond to negative web-based commentary
- Implement new low or no cost marketing methods
- Incorporate an internal blog into day to day operations
FEATURED SPEAKERS
Lee Aase, Manager of National Media Relations and New Media, Mayo Clinic. Mr. Aase's leads a team focused on obtaining national and international media coverage and building broad-based awareness of and preference for Mayo Clinic. This team used traditional and newer PR methods to help create well over one billion impressions for Mayo Clinic in news media last year through stories ranging from the separation of conjoined twins to other high-profile patients. Mayo Clinic is developing and using new media applications to create more in-depth, extended relationships directly with potential patients and to strengthen the broader media relations focus. Prior to joining Mayo Clinic, Mr. Aase spent more than a decade in political communications and fundraising at the local, state, and federal level.
Nick Jacobs, FACHE, President and CEO, Windber Medical Center and the Windber Research Institute. Mr. Jacobs was a co-founder of the Windber Research Institute, whose primary focus is improving patient care and the quality of life for the patient and their family by rapidly translating research. Mr. Jacobs is responsible for setting strategic vision for the Medical Center and the Institute; providing general management and coordination for both organizations. Mr. Jacobs has his own blog at http://windberblog.typepad.com/, and is a frequent contributor to another that can be found here www.hospitalimpact.org/.
Kathy Divis, President and one of the founding partners of Greystone.Net, a healthcare Internet company based in Atlanta. Before Greystone, Ms. Divis was the director of marketing for the Emory University System of Health Care. She has held similar positions at the University of Pennsylvania Medical Center in Philadelphia and the UAB Medical Center in Birmingham, AL. Greystone's clients include a wide array of academic medical centers nationwide. Ms. Divis consults and lectures frequently on Web site planning and development, call center planning and re-engineering, and works with clients on a wide variety of other market-related activities.
WHO SHOULD LISTEN?
Healthcare professionals interested in using the power of new media to promote their hospital or health system. Specific titles include:
- Marketing directors, VPs, and professionals
- C-suite level executives
- Marketing consultants
NEW PARTICIPATION OPTION- WEBCAST ON-DEMAND
In addition to the regular participation options for HCPro webcasts- live, CD or combination packages- we are pleased to offer a new option, webcast on-demand. When you purchase a webcast on-demand you will be able to view the program any where and any time by logging into your account on healthleadersmedia.com.
Program Materials and System Requirements
Please note that to fully benefit from the Webcast experience, you will need a computer equipped with an Internet connection, sound card, and one of the following browsers: Netscape Navigator 4.7 or Internet Explorer version 5 or higher.
Save money when you purchase multiple copies! Ask your customer service representative about money-saving
discounts and bulk orders. Call toll free 800-650-6787 or e-mail
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